Marketing
The marketing department offers five courses which are specifically addressed to
MBA students. A person seeking a career in advertising would be advised to take
*821, *822, and *830 while a person looking at a career in industrial marketing
would be advised to take *821, *823, and *835. If you have any questions, please
contact Dr. Ravi Sohi at 402-472-3374 or any other marketing faculty member.
- MRKT 821. Applied Market Research
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Graduate level only
Research methods to supply marketing information pertaining to the: 1) assessment
of the nature of demand, 2) assessment of the extent of demand, 3) marketing program
development, and 4) the monitoring of marketing performance.
- MRKT 822. Survey of Buyer Behavior
- MRKT 823. Advanced Quantitative Analysis in Marketing
- MRKT 830. Strategic Issues in marketing Communication
- MRKT 835. Marketing Channels and Distribution
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Graduate level only
Marketing management issues related to selection of intermediaries, channel control,
marketing institutions, channel power, and pricing. Distribution management issues
include location, finished goods inventory, transportation, communications, and
customer service.
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Finance
In addition to GRBA *811 and *812, the finance department offers the following classes
that could be used as part of a concentration in finance. If you are interested
in a concentration in finance, any member of the finance department faculty would
be happy to help you plan a program.
- FINA 807. Property and Liability Insurance
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Analysis of risk theory, property and liability risks, and the economic functions
of property insurance. Traditional and modern theories of risk, property and liability
coverages, and functional insurance areas. The role of property and liability insurance
in meeting current economic and social problems in urban core areas of major central
cities.
- FINA 812. Life Insurance
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Analysis of the economic functions of life insurance. Human-life value concept and
the basic forms of life insurance and annuities used in insuring life values. Life
insurance pricing, functional company operations, legal aspects, and contractual
provisions. Health and other specialized forms of human-life value insurance.
- FINA 850. Multinational Financial Anaysis
- FINA 855. Capital Markets and Financial Institution
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Graduate level only
Analysis of the development and functions of the various financial institutions,
with emphasis on the nonbank financial intermediary. Sources and uses of funds for
each of the major types of intermediary, the nature and structure of financial markets,
the behavior of financial insitutions, and the theories of interest rate determination.
- FINA 863. Portfolio Management
- FINA 865. Bank Management
- FINA 867. Options, Futures, and Derivative Securities
- FINA 882. Real Estate Finance
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Consideration of procedure, instruments, techniques, and trends in financing urban
real property; an examination of realty credit markets and sources of funds (private
and public); valuation of real property for lending and investment purposes; and
measurement of investment performance.
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Agribusiness
Agribusiness is a growing industry, providing opportunities related to every business
field. Today, agribusiness firms face new challenges and are hiring a new type of
college graduate who will be able to cope with the forces of economic and technological
change. To meet these needs, they seek graduates with solid academic backgrounds
in both agriculture and business.
A student working toward the MBA in Agribusiness will:
- Gain a background in the functional components of business administration.
- Develop an understanding of the food and agricultural economy.
- Build strong analytical and decision making skills.
A minimum of 9 hours of course work are taken at the graduate level in agricultural
economics or closely related agribusiness subjects, including:
- Marketing and Price Analysis
- Food Industry Organization
- Brand Management
- International Agriculture Trade
- Natural Resources and the Environment
- Commodity Merchandising
For more information: www.mbaa.unl.edu
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Personnel/Human Resource Management
The personnel/human resource management field is growing in importance in business
and the public sector. The management department offers a concentration in this
field that would allow one to become a human resource management professional. If
you have any questions contact a faculty member in the management department.
- MGMT 861. Advanced Personnel/Human Resource Management
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Review and analysis of current policies, problems, and issues in personnel/human
resource management. Students apply knowledge of P/HR principles, practices, policies,
and procedures to the identification and solution of case problems.
- MGMT 862. Labor Relations
- MGMT 863. Compensation Administration
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Design and administration of compensation systems. Determinants of general level
of pay, pay structures, wage and salary surveys, job analysis, job evaluation, performance
evaluation, benefit plans and financial incentive systems.
- MGMT 864. Human Resource Planning
-
Analytic exposure to human resource planning at the level of the organization and
builds an understanding of human resource concepts, models, adn problem-solving
tools. Strategic planning, human resource planning, analysis of people-related business
issues, and forecasting. Policy-setting and long-range planning for such human resource
functions as job analysis, recruitment, selection, human resource information systems
(HRIS), training and development management of diversity and compensation adminstrations.
- MGMT 866. Government and Labor
-
Graduate level only
Government regulation of employment and labor relations. Includes laws and agencies
relating to employment practices, pay, hours, equal employment opportunity, labor
relations, safety, health pensions, and benefits. Social and economic implications
of governmental regulation.
- MGMT 982. Seminar in Human Resource management: Contemporary Issues
- GRBA 860. Management Theory, Issues, and Practice
-
Graduate level only
Historical background, various approaches to management, and the functions, roles,
and activities of the modern manager within the organizational and environmental
context. Contemporary issues such as total quality management, employee productivity,
and international management. The theme and perspective is how to make the practice
of management of today's organizations more effective.
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Management Information Systems
MBA students who wish to have a concentration in MIS can select from the following
courses. Students are encouraged to take at least one high-level programming language,
e.g., Basic, Pascal, Cobol or C, before taking any of these courses.
- MGMT 950. Management Information Systems
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Required course
Consideration of kinds of information needed to support the full spectrum of decision
making in private and public organizations. Techniques of measuring and reporting
on outcomes of managerial decisions. The design of management information systems
(MIS) with regard to the proper role of the computer, systems analysts, programmers,
managers and users, data management technology, and kinds of computer hardware and
software.
Select two additional courses from the following list:
- MGMT 837. Computer Aided Analysis in Decision Making
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Analytical and simulation models for decision making in functional areas such as
finance, accounting, marketing, personnel, operations, and inventory. Students learn
how to construct decision models for practical applications. Analyzing alternatives
and implementing solutions that result in increased productivity.
- MGMT 852. Database Systems
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Technology of the database and related human and managerial considerations. Databases
studied from two perspectives: the logical organization, as the manager and applications
programmer see and use the organization's data; and the physical organization, as
the systems software programmer and database manager view the data. Theory of organization
and the practical applications of databases.
- MGMT 854. Systems Analysis and design
-
Methods and methodologies used in systems analysis, design, and implemention. Decision
making process, systems development life cycles, requirement analysis, logical/conceptual
design, and basic database concepts.
- MGMT 857. Decision Support Systems
- MGMT 988. Seminar in Management Information Systems
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International Business
Students interested in an international business emphasis must complete three or
more graduate-level international business and economics courses taken in two or
more departments. If you have any questions, Dr. Richard DeFusco, 472-6763, would
be happy to discuss the international business emphasis with you.
- ECON 821. International Trade
-
Determinants of the volume, prices, and commodity composition of trade. Effects
of trade, international resource movements, and trade restrictions on resource allocation,
income distribution, and social welfare.
- ECON 822. International Finance
-
Determinants of exchange rates, international payments, and inflation, unemployment,
national income, and interest rates in an open economy. International monetary system
and capital and financial markets, and of the mechanisms by which a national economy
and the rest of the world adjust to external disturbances.
- MNGT 828. International Management
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US enterprises operating in the global economy. The manner in which cultural, economic,
political, and social differences affect the management of business, governmental,
military and other enterprises are considered. Problems of managing in Latin America,
Europe and Asia.
- FINA 850. Multinational Financial Anaysis
- ECON 866. Pro-Seminar in International Relations
- ACCT 857. Controllership (provided international cases are elected)
-
Rudiments of conceptual framework for designing and evaluating management accounting
and control systems for business firms and situations. Case studies on the management
aspects of budgeting, standard setting, variance analysis, cost allocation, operating
control, transfer pricing, capital budgeting, performance evaluation, and other
pertinent topics relating to managerial uses of accounting data.
- ACCT 906. Seminar in Comparative Accounting Systems (provided internation topic
is selected for research project)
-
A research seminar on the conceptual framework underlying selected accounting systems
or subsystems. The specific systems studied vary depending upon interest and background
of enrolled students, but ordinarily include insurance or other regulatory systems,
governmental or other not-for-profit systems, Securities and Exchange Commission
regulations, federal income tax rules, and foreign systems. Contrasts with traditional
financial and managerial reporting systems and the reasons for the differences that
exist.
- ECON 921. Seminar in International Trade & Finance
- MRKT 954. Problems in International Marketing
-
Simulation of marketing decision making in an international environment. Material
in the course is balanced between the developed and underdeveloped countries of
the world in Europe, Africa, Asia, and the Americas. Case materials are used as
a basis for class discussion. Cases and discussions focus on specific interests
of students enrolled.
- ECON 996. From Single Market to Single Currency: The Political Economy of European
Integration Since 1945
-
During the last decade, the completion of the 1992 Single Market and the introduction
of the euro have affected not only European Union member states but also global
business development. This course aims to provide a full and detailed understanding
of the origins, development and future economic strategy of the expanding European
Union. Special attention will be paid to customs union theory, the single currency
and monetary union, the 1992 Single Market, fiscal policy, and the EU’s trade and
agricultural policies. The impact of the EU of event in Eastern Europe and the former
Soviet Union will also be stressed, and the process of economic transformation to
market economies will be analyzed in detail. Emphasis will also be placed on the
role of Germany after reunification, the comparative economic performance of the
EEU in relation to NAFTA and Asia – Pacific, the disputes between Britain and the
EU, and future potential Eastern enlargement.
GRBA *810 Managerial Accounting is the prerequisite for accounting classes and GRBA
*812 Managerial Economics is the prerequisite for International business classes.
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Strategic Management
Students interested in strategic planning applications of the Strategic Management
field should select from the following courses. Please contact Dr. Les Digman, 472-3364,
if you have questions.
- ACCT 848. Business Planning
-
Series of separate, rather detailed planning problems. Each proglem calls for the
selection and planning of a transaction to meet the needs of the parties involved,
in light of applicable corporate, partnership, tax, and securities considerations.
- ECON 835. Industrial Organization
- FINA 865. Bank Management
- MNGT 821. Enrepreneurship and Venture
- MRKT 830. Strategic Issues in Marketing Communication
- MGMT 864. Human Resource Planning
-
Analytic exposure to human resource planning at the level of the organization and
builds an understanding of human resource concepts, models, adn problem-solving
tools. Strategic planning, human resource planning, analysis of people-related business
issues, and forecasting. Policy-setting and long-range planning for such human resource
functions as job analysis, recruitment, selection, human resource information systems
(HRIS), training and development management of diversity and compensation adminstrations.
- MGMT 876. Strategic Management
-
Required course, Graduate level only
Theories, concepts, techniques, and practices of strategic management. Includes
strategic decision making, assessing the strategic situation, strategic planning
systems and techniques, and implementation and control.
- MGMT 931. Operations Planning and Control Systems
-
Taught predominately by the case method with a few classes for review and summary
lectures. Concentrates on higher management desisions involving the manufacturing,
service, and public sectors. Facilities planning, labor, aggregate planning, strategic
planning, capacity management, and trade-off analysis.
- MGMT 985. Seminar in Strategic Management and Business Policy
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Sports Marketing
The goal of the MBA with a sports marketing specialization is to educate top quality
graduates who will become professionals in sports marketing. These graduates will
have knowledge of general business issues, an understanding of marketing issues,
and an internship in the field. Graduates may take a variety of positions in a variety
of industries, including professional sports, recreation and leisure, and education.
Opportunities for sports marketing professionals in these industries are growing
at a rapid pace.
The MBA Sports Marketing Specialization combines both classroom and practical experience
to prepare students for leadership positions in the sports industry. Drawing not
only from the field of business, but also from the fields of law and education,
the curriculum covers the important areas that will lead to a successful career
in sports business.
MBA Sports marketing students attend many classes with general MBA students. A minimum
of 9 hours of course work are taken at the graduate level in sports marketing or
law. The following courses are available to fulfill the requirements for the MBA
Sports Marketing Specialization.
- Sports Marketing
- Sports Marketing Practicum
- Administration in Physical Education and Athletics
- Three credit hours of law classes from an approved list of courses.
For more information contact:
Dr. Patricia Kennedy, pkennedy1@unl.edu
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